Elon Musk – the world’s richest man and new owner of Twitter – expects Twitter to generate about $ 10 billion in revenue from subscriptions by 2028, an estimate that doubled the platform’s total revenue last year to $ 5 billion, according to a New York Times report .
Once seen by a pitch deck , Kasturi gave investors a taste of what to expect under his ownership. This includes increasing the number of Twitter Blue subscribers to 69 million by 2025 and doubling that number to 159 million by 2028. Launched last year, Twitter Blue is a 2.99 / month subscription to the service that gives users access to an “undo tweet.” Buttons, app customization, ad-free articles and other exclusive features. Musk also expects a huge increase in total Twitter users, from 217 million users reported last year to 600 million Twitter users in 2025 and finally 931 million in 2028.
Outside of Pitch Deck Blue, X outlines an anonymous subscription service plan called “X”, which Mask expects to reach 9 million subscribers by 2023 and 104 million by 2028. Earlier this week, Musk hinted at charging governments and corporations to use Twitter at “little expense”. Whatever the “X” subscription, it is expected to reach $ 10 billion by 2028, with revenue and Blue combined, making up a large chunk of the 26.4 billion in total revenue.
According to Bar , Twitter is expected to generate the rest of its projected revenue from advertising, with Musk predicting that Twitter will generate about $ 12 billion by 2028. Twitter has in the past relied on advertising as its primary source of revenue, but Musk, who has now deleted a tweet, said ads should be removed for Twitter’s paying subscribers, who want ads to account for only 45 percent of Twitter’s total revenue.
Musk also has plans to raise $ 15 million from some form of payment business called Peach Deck, which he expects to grow to $ 1.3 billion by 2028. Twitter now allows users to advise creators, purchase super follow as well as interact with limited shopping features. Which links users to sellers’ websites to make purchases. As Musk is one of the co-founders of PayPal, however, he will see some room to expand.
The Times notes that Musk also expects to earn an undisclosed share of revenue through Twitter data licensing, a business that sells millions of daily tweets on its platform to companies and developers who analyze data for market insights or consumer trends. Last year, Twitter earned $ 572 million (PDF) in data licensing and “other revenue”, but it’s not clear how Musk plans to expand the business. If Twitter resells individual tweets, our editor-in-chief Niloy Patel points out that Elon needs to radically change Twitter’s “Terms of Service”, not to mention “huge revenue sharing and fair use issues” because Twitter’s copyright belongs to the users who post them.
It will take some work to create Twitter services, a possible reason behind Mask’s plan to hire 3,600 additional employees. The Times notes that Musk’s goal is to have 11,072 employees by 2025, although Pitch Deck reportedly shows that Twitter’s workforce increased in 2022 and then declined again before the upward trend in 2023.