Amazon’s latest idea, a cashback rewards system, gives you the opportunity to get a small refund for some purchases at the store of your choice. But there is a darker motive behind the concept’s lighter profitability: data collection.

The feature called Shopping List Savings is now available in the Alexa app. To use it, open the app before you make a purchase, browse current manufacturer’s offers and add them to your shopping list. Then, go shopping at the store of your choice (anywhere that will give you an item receipt), buy those items, then scan the receipt and product barcodes to redeem the offer deals.

And within 24-48 hours (but probably up to a week), your cashback will be displayed directly on your Amazon gift card, which you can use to purchase any eligible item on Amazon. Sounds straightforward, doesn’t it? Well, not right.

While you can get some money (or cents) back on random purchases, this isn’t the deal you want to sign up for. Why? Through this app, Amazon will freely and regularly provide detailed information, not just about participants’ purchase data, but about pricing in these other stores.

The Amazon Features Terms and Conditions state that “By choosing to participate in the Alexa Shopping List Savings Program, we receive any information you provide, including receipt images and information we may extract from those receipts and the offers you activate.” You understand and acknowledge that your personal information may be shared with Amazon’s Service Providers The information you provide to us will be used and shared as described in the Privacy Notice. “

So be clear: every time you want to redeem any of these deals you need to take a picture of your complete receipts and you will share it with Amazon. The company not only learns about the price of the product you identified in the app, but also about every item you bought that day. This is more information about what other places are charging for items Others This is more information about your personal shopping habits.

The company does not share any additional details about how the company will process that data or whether it intends to anonymize the data. While other apps and services offer similar benefits (and similarly, accept similar data sets), this effort from Amazon is more relevant, thanks to the fact that Amazon made no promises to keep your data anonymous or share what it plans to do with it. . Among other things, it can help Amazon lower prices in other stores and help you (or people like you) create a profile on the type of items you want to buy in a particular store.